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Great folder design balances aesthetics with function. Here are the principles our design team follows for every project.
Lead With Your Brand
Your logo and brokerage colors should be prominent but not overwhelming. The folder should feel like an extension of your existing marketing.
Use High-Quality Photography
Professional headshots and property imagery elevate the entire piece. Avoid pixelated or outdated photos.
Leave Room to Breathe
White space is not wasted space. Clean layouts feel premium and make information easier to digest.
Consider the Inside
The interior pockets and business card slits are prime real estate. Plan what goes inside as carefully as the cover design.